YASA appoints Juergen Banken as new CEO

YASA, the Oxfordshire-primarily based pioneer in ultra-superior efficiency electric powered travel technological innovation and a wholly-owned subsidiary of Mercedes-Benz, has introduced the appointment of Juergen Banken as its new CEO, succeeding Dr Chris Harris.

Juergen has held a number of leadership positions at Mercedes-Benz above the past 26 decades, most lately as Senior Supervisor, Improvement of Built-in Electric powered Drives at Mercedes-Benz.

He has a master’s degree in Mechanical Engineering from Aachen College and has far more than 15 years’ knowledge in establishing and bringing electric powered automobiles to industry.

Considering that 2016, Juergen has been accountable for delivering Mercedes-Benz electric propulsion systems, which includes the EQS from strategy to shipping and delivery of its Electric Push Device.

Juergen joins YASA at a time of accelerated progress and will focus on offering earth-beating electric-travel methods for AMG & Mercedes’ electric powered-only platforms and the subsidiary’s supercar OEM clients.

Juergen reported: “I’m psyched to relocate to Oxford, a town with a great heritage in academia and automotive engineering, and to direct the progressive and dynamic YASA staff.

“YASA’s following-era electric motor technology is pivotal to Mercedes-Benz’s changeover to all-electric powered styles by 2030.

“YASA’s distinct tradition of innovation and commitment to engineering excellence is immediately aligned with my very own and I search ahead to assisting the staff supply on their floor-breaking roadmap.

“I’d like to thank Dr Chris Harris for his aid all through the CEO transition and for his stellar contribution to YASA’s accomplishment.”

Dr Chris Harris joined YASA in 2012 and scaled the organization from 20 staff members to 300, raising significant expenditure and winning OEM sequence manufacturing contracts, just before main the acquisition of the organization by Mercedes-Benz in 2021.

Chris is stepping down as CEO to pursue other entrepreneurial ventures, and can take up a new part as a Non-Government Director at YASA.

Markus Schäfer, Member of the Board of Administration of Mercedes-Benz Group AG and Main Technology Officer accountable for Improvement and Procurement explained,

“On Mercedes-Benz’s journey to ‘Electric only’, YASA is an critical cornerstone for our top electric push technologies.

“With Juergen Banken, we will have a quite seasoned government main the workforce who will consider YASA’s advancement forward, ensuring that their axial-flux electrical motors engage in a vital element in our potential significant effectiveness EV merchandise portfolio.

“Chris has been vital to YASA’s growth and we would like to thank him warmly for all his achievements, specially his purpose in supporting YASA’s successful changeover to turning into a thoroughly-built-in subsidiary of Mercedes-Benz.”

Tim Woolmer, YASA’s Founder and CTO mentioned, “Chris’s contribution to YASA in excess of the past 10 years has been very little short of outstanding, and we wish him every achievement in his next endeavour.

“We’re delighted to welcome Juergen to the YASA crew and are seeking forward to operating less than his knowledgeable leadership to give Mercedes-Benz the primary edge in the EV industry by enabling unparalleled driver activities.”

Nicole Lewis

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